8.3 KiB
name, colors, typography, rounded, spacing
| name | colors | typography | rounded | spacing | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dukang Hospitality Heritage |
|
|
|
|
Brand & Style
The design system embodies "Heritage Modernism." It bridges the thousand-year legacy of Dukang liquor with the frictionless convenience of a modern WeChat Mini Program. The brand personality is distinguished, hospitable, and authoritative, designed to appeal to a premium demographic that values quality and tradition without wanting the clutter of typical e-commerce.
The visual style is Minimalist with Tactile Accents. We use heavy whitespace and a strict grid to signify "Premium," while using rich, physical metaphors (like subtle amber gradients and paper-textured backgrounds) to ground the digital experience in the physical world of aged spirits and fine dining.
Key Principles:
- Clarity Over Promotion: No loud sales banners. The "Buy Liquor, Get Dining Coupons" value proposition is integrated into the product architecture, not shouted through pop-ups.
- Cultural Resonance: Use of Chinese Red is intentional and restrained—acting as a seal of quality rather than a generic background color.
- Trustworthy Flow: Transactional transparency is maintained through clear step-indicators and clean information density.
Colors
The palette is rooted in the "Five Elements" and traditional Chinese aesthetics, refined for digital screens.
- Primary (Heritage Red): A deep, scholarly red used for primary actions, brand marks, and high-level status. It evokes the "Red Seal" of authenticity.
- Secondary (Warm Gold/Amber): Represents the liquid gold of aged liquor. Used for the "Coupon Badge" and premium highlights.
- Background (Off-White): We avoid pure white in favor of a warm, paper-like neutral (
#F9F8F6) to reduce eye strain and feel more organic. - Accent (Success Green): A soft, natural green used for "In Business" status and successful verification states, providing a calming contrast to the red.
Color Mode: Fixed Light Mode to maintain the "clean and modern" hospitality aesthetic required for WeChat environments.
Typography
The system uses a mix of high-quality sans-serifs to ensure maximum legibility within the WeChat environment while maintaining a refined edge.
- Manrope (Headlines): Chosen for its modern, balanced geometric shapes. It provides a contemporary contrast to the traditional brand elements.
- Be Vietnam Pro (Body): An approachable and highly readable font that works exceptionally well at small sizes for product descriptions.
- Inter (Labels): Used for functional UI elements like buttons and status tags due to its systematic, utilitarian nature.
Hierarchy Rules:
- Price and Coupon amounts should always use
ManropeBold to emphasize value. - Product descriptions must implement a
2-line-clampto maintain grid consistency. - Navigation titles use
headline-md.
Layout & Spacing
The design system utilizes a Fluid Grid with a specific focus on card-based containers.
Grid Architecture:
- Margins: A generous 20px page margin is mandatory to create an "Editorial" feel.
- Rhythm: An 8px base unit governs all spacing.
- Product Display: Product images are strictly 1:1 (square) to emphasize the bottle design and label.
- Banners: Use a 16:6 aspect ratio for the home page header to keep focus on the product list below.
Responsive Behavior:
- On smaller mobile screens, the 2-column product grid reflows into a single-column list to ensure product photography remains impactful.
- Bottom sheets should never exceed 80% of the screen height.
Elevation & Depth
We avoid heavy shadows in favor of Tonal Layers and Ambient Depth.
- Level 0 (Base): Off-white background (
#F9F8F6). - Level 1 (Cards): Pure White (
#FFFFFF) with a very soft, 12% opacity shadow:0px 4px 20px rgba(166, 29, 36, 0.05). Note the subtle red tint in the shadow to harmonize with the primary color. - Level 2 (Active Elements): For interaction states, we use a slightly more pronounced shadow and a 1px border of
heritage-redat 10% opacity. - Layering: Bottom sheets and Modals use a background blur (Backdrop Filter: 10px) to provide focus on the selection task without losing the context of the shop.
Shapes
The shape language is "Modern Softness."
- Cards: Use a 16px corner radius to feel approachable and high-end.
- Buttons: Primary buttons use a slightly reduced radius (12px) to look more "contained" and professional compared to more playful social apps.
- Badges: Success tags and product categories use a "Pill" shape (fully rounded) to differentiate them from functional card elements.
- Photography: Images should maintain the 16px radius when placed inside cards to ensure a cohesive silhouette.
Components
Buttons
- Primary: Background in Heritage Red, White text, 12px radius. High-contrast and centered.
- Secondary: Transparent background with a 1px Heritage Red border.
The Coupon Badge (¥XXX餐券)
- Design: This is the hero of the product card. It features a Warm Amber (
#FFBF00) background with a decorative "ticket" notch on the sides. - Placement: Positioned at the bottom-left of the product image or top-right of the card container.
Status Indicators (Step-Tracking)
- Horizontal layout with thin 2px lines.
- Completed steps are Heritage Red with a Checkmark icon.
- Pending steps are Subtle Gray with a simple dot.
Bottom Sheets
- Used for city selection and address picking.
- Must include a clear "Grabber" bar at the top and a fixed "Confirm" button at the base.
Cards
- Standard
ProductCardfeatures a 1:1 image at the top, followed by 12px padding for the title, price, and the Amber Coupon Badge. OrderCarduses a horizontal layout for quick status scanning.