87 lines
2.7 KiB
Markdown
87 lines
2.7 KiB
Markdown
# 杜康好客 · V3 埋点规范
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> **版本**：2026-08-03
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> **存储**：C 端 → `log_user_analytics`；门店 → `log_store_analytics`；合伙人 → `log_partner_analytics`
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> **契约**：[`packages/shared-types/src/*-log.ts`](../packages/shared-types/src/)
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> **查询**：admin-web `/logs/users` · `/logs/stores` · `/logs/partners`
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## 原则
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1. 端侧 **page_view / 点击** 走客户端 `track()`；业务结果（支付成功、核销确认）走后端 `AnalyticsService.track*Safe`
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2. 所有客户端事件携带 `sessionId`（localStorage `dukang_session_id`），支持匿名漏斗
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3. `extraJson` 不含密码/令牌；手机号脱敏
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4. eventName 必须先登记在 shared-types taxonomy，再 emit
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## API
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| 端 | 路由 | 鉴权 |
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|----|------|------|
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| C 端 | `POST /api/v1/analytics/events` | OptionalJwt |
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| 门店 | `POST /api/v1/analytics/store-events` | Jwt + STORE |
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| 合伙人 | `POST /api/v1/analytics/partner-events` | Jwt + PARTNER |
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| 推广 | `POST /api/v1/promo/touch` | OptionalJwt（双写 `promo_touch` 埋点） |
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## 完整 eventName 清单
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见 shared-types：
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- [`user-log.ts`](../packages/shared-types/src/user-log.ts) — C 端 13 个 category
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- [`store-log.ts`](../packages/shared-types/src/store-log.ts) — 门店 8 个 category
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- [`partner-log.ts`](../packages/shared-types/src/partner-log.ts) — 合伙人 9 个 category
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## extraJson 字段约定
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### C 端（UserAnalyticsExtra）
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| 字段 | 说明 |
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|------|------|
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| sessionId | 会话 ID，漏斗串联 |
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| cityCode | 开城/地域 |
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| productId / skuId | 商品偏好 |
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| storeId | 门店偏好 |
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| orderId | 订单归因 |
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| amount / quantity | 客单价 |
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| sourceType / sourceRefId | 获客渠道 |
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| failReason | 失败原因 |
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| pagePath | 页面路径 |
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### 门店（StoreAnalyticsExtra）
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| 字段 | 说明 |
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|------|------|
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| redeemChannel | scan / phone / pending |
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| amount | 核销金额 |
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| durationMs | 耗时 |
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| failReason | 失败原因 |
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### 合伙人（PartnerAnalyticsExtra）
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| 字段 | 说明 |
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|------|------|
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| storeId / orderId / billId | 业务关联 |
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| cityCode | 城市维度 |
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## 转化漏斗（C 端）
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```
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session_start → home_view → product_detail_view → order_confirm_view
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→ order_submit → pay_page_view → pay_success
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→ benefit_redeem_start → redeem_code_view → benefit_redeem_success
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```
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## 核销漏斗（门店）
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```
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store_home_view → store_redeem_scan_start → store_redeem_preview
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→ store_redeem_confirm | store_redeem_confirm_fail
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```
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## 合伙人经营漏斗
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```
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partner_home_view → partner_store_create_view → partner_store_create
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→ partner_store_audit_approved
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partner_order_list_view → partner_order_ship
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partner_bills_view → partner_bill_detail_view → partner_bill_confirm
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```
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